Customer behavior changes over time and adapts to modern technologies, so it has changed to adapt to digital technologies as well. I'll give you an example - Yellow Pages. The phone was a disturbing technology of the late 1800s and changed the way customers did business. More and more households started to find local products and services over the phone, the owners of the businesses at the time realized that investing in it would be a smart decision. Until the 1930s, advertising in the Yellow Pages was the standard procedure.
Then the ‘World Wide Web’ came on the scene and disrupted the commercial status quo: the digital transformation. As more and more consumers realized that they could find what they needed faster and more efficiently on the Internet than in the directory, their habits changed. By 2011, more than 70% of respondents said they used telephone directories very rarely or never. Also in 2011, more than 59 percent of consumers were already searching for local businesses online
We will accelerate until 2019, where a percentage of 50 jumped to an incredible 97 percent of customers who search for local businesses online. If you want them to decide for you, you have to be visible on the Internet - that is, you have to have a website